Dr. Ivan Casselman is an ethnobotanist, analytical phytochemist, and plant geneticist, with over 15 years’ experience working in the cannabis industry on a global scale.

His experience in the development of herbal formulations, authentication, and quality control gives him unique insight into the development of cannabis infused products across a wide variety of commercial applications.

A regular speaker at industry events such as MJBiz, and contributor to publications such as the Journal of Ethnopharmacology, Dr. Casselman’s expertise is sought out for his ability to effortlessly combine both the integrity of science and the practicality of business.

Over the last decade, Dr. Casselman has been involved in the start-up, growth and expansion of several plant medicine and retail companies throughout Canada, the United Kingdom, and Australia. Responsibilities included franchise expansion, sales operations, and implementation of a scalable corporate strategy. 

Dr. Casselman is a third-generation cannabis industry pioneer and advocate. He lives in Vancouver BC with his wife, an Osteopath, who he met while completing his PhD in Australia.


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