Catherine’s invested her time and talents in cannabis since the beginning of her career. While a passion for cultivation is what initially drew her into the cannabis industry, she’s immersed herself in all elements of the value chain, including processing, product development, regulatory, and patient care.
She’s a former MMAR Cultivation Manager, overseeing thousands of plants under production for medical use. A graduate of Kwantlen Polytechnical University’s Cannabis Professional Series, including Plant Production Facility Management, Catherine’s built a strong foundation of knowledge to pair with her valuable hands-on experience.
While previously at Aurora Cannabis, Catherine was part of the transition to a legal Adult-Use framework in Canada. Working within market development alongside sales, administration, and client care, Catherine provided support to several teams and stakeholders, responsible for initiatives around corporate social responsibility efforts, compliance, and risk management.
Now with Nextleaf, Catherine is the team lead for all aspects of customer success. Known for being solutions oriented she is driven by a desire to increase efficiency and streamline processes, which in turn helps clients scale their business with greater ease.
With a passion for seeing small businesses scale and thrive, she’s a firm believer that the most sustainable and viable growth opportunities within cannabis is not from the traditional vertically integrated operations model, but rather for businesses (of all sizes) to focus firmly on their core expertise.