Facebook-f Instagram Twitter Linkedin-in Youtube

3 Necessary Components For Commercial Success In Cannabis

  • January 6, 2021

Home / Insights / 3 Necessary Components For Commercial Success In Cannabis

3 NECESSARY COMPONENTS FOR COMMERCIAL SUCCESS IN CANNABIS

The process of commercialization takes an idea from the conceptualization stage and makes it a profitable reality. Commercial success is based on matching a product or service with an unmet consumer need, or gap in the market. This can take the form of disruptive innovation, or incremental improvement within an existing category.

Within cannabis, the race to be first-to-market or gain an early mover advantage can create additional pressure on product developers and innovation teams. It may mean limited time within the research and development phase, rushed value propositions, or unforeseen supply chain limitations, among others.

Alongside defendable points of difference, gaining mass adoption for your idea requires reliable technology, flexibility and adaptability in your process in order to overcome barriers that may arise, and most importantly the ability to scale-up (production, distribution etc). You must be able to meet or exceed any increase in demand as awareness grows and traction is achieved.

The following 3 components are necessary for commercial success in cannabis:

1. Scalability:

Whether it is technology, ingredients, equipment, or products, the ability to scale is crucial for commercial success. This allows you to meet both current and future demand, ensuring your business remains viable over time. Operating at scale is also more cost-effective, offering a competitive advantage to companies looking to create a stronghold in established and emerging categories.

True Scalability™ is reflected in the patented cannabis processing solutions offered by Nextleaf. Our team has designed a custom closed-loop chilled ethanol extraction skid, capable of 10x the output of a CO2 machine making it the most efficient and economical cannabis distillery in Canada.

 2. Ingredient Standardization:

Ingredients such as cannabinoid molecules that are standardized for potency and purity offer speed-to-market advantages to product formulators during the development process, as well as a reliable experience (such as onset time) for consumers. This is necessary for building a healthy innovation pipeline, launching successful products, and establishing trust amongst consumers.

3. Versatility:

Being able to use one base ingredient for a wide variety of formulations creates greater ease during the research and development phase, procurement, and when seeking regulatory approval, or third-party certifications.

Cannabis extracts that are refined and purified such as those produced through Nexteaf’s patented process are suitable for a wide variety of formulations due to their stability, purity, and neutral characteristics from which to create anything from vapes, to beverages, edibles, topicals, and more.

Instead of first-to-market positioning the focus should be on achieving a speed-to-market metric during the development and innovation process. First-to-market can come with false confidence and allows fast followers to undercut your value proposition. Whereas the ability to rapidly innovate and commercialize allows you to capitalize on opportunities, play to your strengths, align with trends, and pivot when unforeseen circumstances inevitably present themselves.

Interested in investing in Nextleaf?

Exclusive access to monthly insights from Canada’s most innovative cannabis processor. Join over 7000+ subscribers world-wide!

sign up for updates

The Latest from OILS

Loading...
patent psychedelic thc-o-acetate nextleaf

Nextleaf Partners with NOYA Cannabis for the Canadian Launch of Cookies “C” Branded Vapes (CSE: OILS) (OTCQB: OILFF)

Nextleaf is supplying Atlantic with semi-finished goods to power several unique products under their Crooked Dory brand.
Read Now
Loading...
THC-

Not All THC Analysis is Created Equal

Canada’s most innovative extraction company, Nextleaf Solutions (CSE: OILS | OTCQB: OILFF | FSE: L0MA) is developing technology for distilling THC and CBD oils used to formulate popular 2.0 products including vape pens, edibles and beverages
Read Now
Loading...
What Does Distillate Cost in Canada?

What Does Distillate Cost In Canada?

There is a combination of fixed and fluctuating factors that affect pricing. This is relevant context for cultivators looking to maximize the value of their harvest, and manufacturers looking to create competitive pricing in their portfolio of cannabis derivative products.
Read Now

Exclusive access to monthly insights from the world’s most innovative cannabis
processor. Join over 7000+ subscribers world-wide.

info@nextleafsolutions.com

  • Privacy
  • Cookie Policy
Menu
  • Privacy
  • Cookie Policy
Linkedin-in Facebook-f Instagram Twitter Youtube
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Read More
Cookie settingsACCEPT
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
  • Our Story
    • Team
  • Brands
  • Extraction Tech
    • Rapid Emulsion Tech
  • Services
    • Toll Processing
    • Bulk Sales &
      Purchasing
    • Research &
      Product Development
  • Investor
    • Press Releases
    • Financial Filings
    • Investor Deck
  • Media
    • Insights
    • News
  • Contact
Menu
  • Our Story
    • Team
  • Brands
  • Extraction Tech
    • Rapid Emulsion Tech
  • Services
    • Toll Processing
    • Bulk Sales &
      Purchasing
    • Research &
      Product Development
  • Investor
    • Press Releases
    • Financial Filings
    • Investor Deck
  • Media
    • Insights
    • News
  • Contact
Menu
  • Our Story
    • Team
  • Brands
  • Extraction Tech
    • Rapid Emulsion Tech
  • Services
    • Toll Processing
    • Bulk Sales &
      Purchasing
    • Research &
      Product Development
  • Investor
    • Press Releases
    • Financial Filings
    • Investor Deck
  • Media
    • Insights
    • News
  • Contact
Facebook-f Instagram Twitter Linkedin-in Youtube

SIGN-UP NOW!

Exclusive access to monthly insights from the world’s most innovative cannabis processor. Join over 7000+ subscribers world-wide.
Unsubscribe at any time. Your email will not be shared or distributed. View our privacy policy.

Confirm Your Age

By selecting yes, I certify that I am of legal age in my jurisdiction to consume cannabis.

YES
YES
NO
Remember my answer

INVEST IN THE FUTURE OF CANNABIS

Please enter your email below to receive the Nextleaf Solutions Investor Kit.
Unsubscribe at any time. Your email will not be shared or distributed. View our privacy policy.